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Welcome to Coastal Bliss, Hilton Head Island’s premier destination for timeless coastal style and refined Lowcountry living. Nestled in the heart of Shelter Cove Towne Centre, Coastal Bliss embodies the effortless sophistication and natural beauty that defines life on the coast.
Founded in 2013 by two island natives with a love of fashion, Coastal Bliss began as a celebration of the relaxed, yet elegant spirit of Hilton Head. What started as a small, thoughtfully curated shop has grown into a beloved destination for women who appreciate elevated coastal fashion, pieces that move seamlessly from sun-soaked days to breezy island evenings.
Today, under the ownership of Emily Bonvissuto, Coastal Bliss is entering a graceful new chapter, that honors its island roots while embracing a fresh, modern vision of coastal luxury. Each collection is hand-selected to capture the essence of effortless style: flowing silhouettes, rich textures, and distinctive prints that echo the hues of sand, sky, and sea without compromising quality.
We believe great style should feel as natural as an ocean breeze. Whether you’re discovering a statement dress for an evening out, a chic cover-up for the beach, or timeless accessories crafted by local artisans, every visit to Coastal Bliss is designed to inspire and delight.
At its heart, Coastal Bliss is more than a boutique - it’s a lifestyle. A space where women of every generation can feel confident, beautiful, and at ease. We invite you to experience the renewed energy of our boutique and discover what true coastal elegance feels like. Walk into our boutique as a customer, and leave as a friend with a fresh new outfit to wear wherever life takes you.

